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The achievements of the lactation management centre and its continuing efforts for the promotion of breast-feeding deserve recognition and appreciation

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In the Name of God, the Compassionate, the Merciful

Address by

DR HUSSEIN A. GEZAIRY REGIONAL DIRECTOR

WHO EASTERN MEDITERRANEAN REGION on the occasion of the

OPENING OF THE WHO COLLABORATING CENTRE FOR RESEARCH AND TRAINING IN BREAST-FEEDING

Teheran, Islamic Republic of Iran, 14 December 1996

Your Excellency, Ladies and Gentlemen,

It gives me great pleasure to address you on the occasion of the inauguration of the Lactation Management Centre in Teheran as a WHO Collaborating Centre for Research and Training in Breast-feeding. I am also pleased that this occasion coincides with the inauguration of the national consultative workshop on breast-feeding and solution to problems.

The achievements of the lactation management centre and its continuing efforts for the promotion of breast-feeding deserve recognition and appreciation. The pioneering role of the centre is a shining example of the success achieved through a combination of excellent scientific capabilities, able leadership, hard work and dedication.

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The designation of the Lactation Management Centre here in Teheran as a WHO collaborating centre is indeed the culmination of intense collaboration between the centre and WHO in the last five years.

In early 1993 the Lactation Management Centre was the first institution in the Region that agreed to field test the now well known WHO/UNICEF course entitled “Breast- feeding Counselling: A Training Course”. This course gained considerably from this field testing in a country where breast-feeding and Islamic culture are so deeply rooted and intertwined. Since then, the course has been held in several countries of the Region.

In 1994, the Centre graciously hosted the Consultation on Promotion of Breast- feeding within the Framework of Maternal and Child Health and Primary Health Care.

This consultation resulted in the publication developed by the Regional Office in collaboration with UNICEF entitled “Promotion of Breast-feeding through MCH services and Primary Health Care”. These two activities are excellent examples of the kind of collaboration which WHO fosters with its collaborating centres all over the world.

Dear Colleagues,

As time goes by, more and more becomes known about the unique properties of breast milk, not only as the ideal and only food for babies in the first 4 to 6 months of their lives, and thereafter together with appropriate complementary feeding, but also for the emotional effects of breast-feeding on the relationship between the mother and her child and the protection breast milk gives against childhood diarrhoea and common childhood infections, such as acute respiratory infections and otitis media. The protective effect of breast milk goes far beyond the period when it is actually consumed. Adults who were breast-fed in infancy have less risk of becoming obese and of developing diabetes. Food allergies are less common in those who were breast-fed. There have also been recent reports which indicate that breast milk may have active effects against cancer cells.

The promotion, protection and support of breast-feeding has been an important focus for both WHO and UNICEF since the 1970s. The adoption of the International Code of Marketing of Breast Milk Substitutes in 1981 was a giant step towards safeguarding

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breast-feeding and the insistence of the World Health Assembly on receiving a report on progress in implementing the code every two years has ensured that breast-feeding continues to be a priority on WHO’s agenda.

The Islamic Republic of Iran has been the first country in the Region to draft a national code of marketing of breast milk substitutes. The effective control of infant formula and the promotion of exclusive breast-feeding have resulted in almost universal exclusive breast-feeding. In the last decade, importation of breast milk substitutes has fallen by 50%. The quantity of imported infant formula decreased from approximately 64 million units in 1980 to 33 million units in 1990.

In 1990 the World Summit for Children adopted the decade goal of empowering all women to breast-feed their children exclusively for four to six months and to continue breast-feeding, with complementary food, well into the second year. Since then several important international forums have endorsed the same goal. The promotion, protection and support of breast-feeding requires the participation of all members of the family and indeed of the community.

Your Excellency, I am impressed by the location of this centre, close to the community it serves. Breast-feeding is here indeed an integral part of the daily life of mothers and infants, with a Lactation Management Centre that is part and parcel of that daily life, to ensure that breast-feeding will always be the natural way to follow and that those needing counselling and support in this can rely on a warm environment where they can feel at home.

The establishment of such a community-based lactation management centre is, of course, not surprising in the Islamic Republic of Iran, which already, in 1988, launched a programme for the promotion of breast-feeding as part of an overall child survival and development campaign; a campaign which also included immunization, oral rehydration and complementary feeding, and which was addressed to families, with a special focus on women, primary health care workers and religious leaders. You Yourself, Dr Marandi, were a driving force behind this campaign, as I recall.

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Your Excellency, Ladies and Gentlemen,

Once again, I would like to express my great pleasure at being with you on this happy occasion and I look forward to a productive and mutually supportive collaboration in the years to come, years which will see the end of the present decade, when we will have to measure our achievements towards the ambitious goals we set ourselves.

I am confident that the goal will be reached here, thanks to the untiring efforts of the Ministry of Health and Medical Education, the Lactation Management Centre and all those involved in breast-feeding promotion in the Islamic Republic of Iran, including the

“behvarz” and the newly formed groups of women volunteers.

I wish the centre steady progress and further success towards the achievements of this noble goal. I also wish you a fruitful meeting and a successful outcome to the workshop.

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