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Part One: READING
Read the text carefully and do the activities:
Advertising helps inform people about the benefits of products and innovations. It is also a way to engage the producer with the consumer on issues that matter to them. In fact, consumers are increasingly exposed to advertising campaigns in which they are often confronted with idealized representations of the world ( eg., idealized situations, attractive models ).
A large amount of studies has shown that ads presenting idealized images can have strong effects on consumer satisfaction and welfare. However, obtained results were not consistent with each other.
Some studies found that advertising had a good effect on consumer satisfaction; other studies found that advertising had a negative impact and led to consumer dissatisfaction .No research has ever tried to resolve why conflicting findings were obtained in this area of research. Moreover, there exists no extant consumer behavior model on the effects of advertising on consumer satisfaction
( Adapted from Advertising ( the Internet) )
A/ Comprehension/ Interpretation
(8pts) 1)_what is the text about ? ( 1pt)2) Say whether the following statements are true or false according to the text: ( 2 pts) a- Advertising aims at warning the consumer.
b- Consumers are less and less exposed to advertising.
c- Advertising presents the consumer with truly perfect products.
d- All of the consumers are satisfied by advertising.
3) Answer according to the text: ( 3 pts) a- What is the purpose of advertising ?
b- How does advertising present a product to the consumer?
c- How are the results obtained by the studies?
4) What or who do the underlined words refer to in the text ? ( 1 pt)
a- them ( 1§) b- which ( 1§) 5) The title which best suits the text is : (1pt)
a- The function of advertising
b- The producer VS the consumer c- The impact of advertising on consumers
Niveau : 3ASGE March2014
Second Term English Exam Time: 02h00
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B/ Text Exploration
(7 pts)1) Find in the text words or phrases whose definitions follow:( 1.5pts) a- advantages that something gives you = 1§…………
b- impacts of something =2§…………..
c- something considered as being better than it really is =2§
2) Classify the following words as it is shown in the table below:(1 pt) dissatisfaction- increasingly- idealized- attractive
prefix root suffix
re product tion
………….. ………. ……….
………… …………. …………..
………….. ……… ………...
……… ……….. ………..
3) Complete sentence B so that it means the same as A( 2 pts) 1.a.I regret having eaten that junk food.
b. I wish ………
2.a.Consumers are buying GMFs.
b.GMFs ………
4)Give the correct form of the verbs in brackets:(2pt)
a.If you (not eat) vegetables and fruits ,you ( to get) health problems.
b.I (to buy) these products provided that they (to be) safe 5) Underline the stressed syllables in the following words:( 0.5pt) Obesity-consumption
Part Two: Written Expression
: ( 5 pts) Topic one:“Food poisoning is becoming largely widespread”
Write a paragraph about 8 lines in which you explain the causes and the consequences of this phenomenon.
-eating junk food(fatty and sugary foods) -lack of hygienic conditions in fast food .
-chemicals used in crops(fruits and vegetables).
Topic two:
Do you think that advertisement informs the consumers about the real benefits of the products?
Write an argumentative text in which you give arguments to convince these consumers about the effects of the advertisement.
Good Luck
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