Are you from EU? John asked.
Are you from EU? John asked.
Is it a name of a boy? Jayne wondered.
No, it’s a name of a desire.
Yes, if I sell it. EU is about business and art to me is business.
Is it important for you to realise your desire?
For me too. How do you sell it?
advertise it to people.
try to leave it in people’s weblogs and onlinecomputer games or try to transmit it to their brains and leave it in their diaries.
What happens if they happen not to have one?
When it gets to their brain, they start writing diaries. And when you buy drugs from me, I put it in bag with EU logo on it. I use all space as a platform for ads. I wait for you in your sleep before you fall asleep. I am already there now.
What happens if they happen not to have one?
Why?
Because art advertises a pure value.
You cannot escape it unless you are in project-free zones, where there is no art and no propaganda, only a pure value.
You mean the place where you have 15 minutes of privacy instead of 15 minutes of fame?
They say
more than 15 minutes does not
exist in the scale of
time. Well, at least in the time
scale of
the future.
Are you from EU? Jayne asked.
Are you from EU? Jayne asked.
Is it a name of a planet? John wondered.
No, it’s not a name. It’s a planet.
How important for you is to sell your planet?
The planet moves, so I cannot sell it as a real estate. And it has no name, which means it’s priceless.
Your planet belongs to project-free zones?
Well, that’s how I advertise it to people. I try to leave it in people’s weblogs and online computer games, I try to transmit it to their brains and leave it in their diaries. Most often they don’t notice it.
Even if they see it in their diary?
Yes, and that’s the best part of it - an ad that no one notices, but which has most of the effect. When they see it, they think it has been induced by the drugs, they have consumed. Ads create a space. And you can make art in this space. The space for art is growing.
Why?
Because art advertises pure surplus value.
But how can we advertise art?
Art does not to be advertised, it is already infused in all the ads.
It’s been there longer than 15 minutes.
Where did you hear about the 15 minutes?
Didn’t it happen in your lonely planet?
I doubt it. My planet has no name. It’s just an exercise of anonymity in the age of branding.
And you always play alone?
Loris Gréaud
NOTHING IS TRUE EVERYTHING IS PERMITTED Editors: Loris Gréaud and Yann Rondeau Graphic design: Yann Rondeau text: Mr Both
Drawings: Rachel Alliston for DGZ research (Dölger, Gréaud, Ziakovic)
Cover image:
DISAPPERING A WORK OF ART AS A WAY TO QUESTION THE REAL EXISTENCE OF IT, 2007
Loris Gréaud and Mario Garcia Torres courtesy Yvon Lambert Paris New York Credit photo: Katrin Guntershausen
Loris Gréaud NOTHING IS TRUE EVERYTHING IS PERMITTED Miami BASEL, Art Kabinet, 6-9 December 2007, Yvon Lambert Paris New York
greaud colophon.indd 2 20/11/07 9:25:54
Loris Gréaud Nothing is True
Everything is Permitted
First edition limited to 250 numbered copies.
In addition to this book a limited edition multiple by the artist is available from onestar press.
Printed and bound in France
© 2007 Loris Gréaud & onestar press onestar press
16, rue Trolley de Prévaux 75013 Paris France info@onestarpress.com www.onestarpress.com
/250
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