€57.4 MILLION IN NET SALES FOR THE FIRST HALF OF 2012 Paris, 26 July 2012 &ndash
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(2) PRESS RELEASE. Change in the product mix H1 2012. H1 2011. Change. Gross sales volume (€ million) Open-ended subscriptions Fixed-term subscriptions Books, merchandise, audio and video Other. 141.0 103.0 22.0 14.3 1.7. 146.2 101.1 24.2 18.6 2.3. -3.6% +1.9% -9.1% -23.1% -26.1%. Net sales (€ million) Open-ended subscriptions Fixed-term subscriptions Books, merchandise, audio and video Other. 57.4 34.1 9.7 12.1 1.4. 61.9 33.2 11.4 15.3 2.0. -7.3% +2.7% -14.9% -20.9% -30.0%. ADLPartner has focused on stronger value-added business lines, with the open-ended subscription range achieving 1.9% growth in its gross sales volume and 2.7% in net sales. This business represented 59.4% of consolidated net sales for the first half of 2012, compared with 53.6% the previous year. Outlook ADLPartner is continuing to move forward with an active strategy to generate value through its know-how on new media. The recurrent nature of its open-ended subscription portfolio and its sound financial resources are enabling it to support its potential for profitable growth by investing in new sales and marketing approaches. Next date: 2012 half-year earnings on 31 August 2012. Contacts ADLPartner Investor Relations & Financial Information relations.investisseurs@adlpartner.fr tel: +33 1 41 58 72 03. Calyptus Cyril Combe cyril.combe@calyptus.net tel: +33 1 53 65 68 68. ADLPartner is listed on NYSE-Euronext Paris – Compartment C ISIN: FR0000062978–ALP - Bloomberg: ALP:FP – Reuters: ALDP.PA www.adlpartner.com. i. Gross sales volume represents the value of subscriptions and other products sold. Net sales (determined in line with the French professional status for subscription sales) only include the amount of compensation paid by magazine publishers; for subscription sales, net sales therefore correspond to a gross margin, deducting the cost of magazines sold from the amount of sales recorded. ii. Press release - 26 July 2012. 2. WorldReginfo - 8506f166-bd87-41ab-baa3-2bc1e3217fc7. Information on the company As a specialist in relational marketing, ADLPartner designs, markets and implements customer relation management and loyalty services on its own behalf or on behalf of its major partners (banks, retailers, services, e-commerce, etc.)..
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