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Achieving “Cluster Consciousness:” The Challenges of Defining and Nurturing a Cultural Cluster in a Rural Region

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Academic year: 2022

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Achieving “Cluster Consciousness:” The Challenges of Defining and Nurturing a Cultural Cluster in a Rural Region

Presented by:

Ivan Emke Grenfell Campus – Memorial University of Newfoundland Susan Drodge and Mark Tierney Atlantic Canada Opportunities Agency

(2)

Introduction

 The path we'll take

 Clusters and creative economies

 Origin theories

Photo courtesy of The Western Star

(3)

Rural

Where is rural in all of this?

"Urbanism" as a form of exclusion

Cultural policy

ignored rural, and rural policy ignored

culture Photo: Neil Robbins

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Is This a Cluster?

 Cluster consciousness

 Acting as a cluster

 Identity and cluster

membership

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Cultural Cluster Development in Western Newfoundland

Making the sector visible

Communicating common interests

Fostering broader linkages

Photo courtesy of The Western Star

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The Context

Regional demographics

Regional economic overview

Economic impact of the cultural sector

Cultural assets

Source: http://www.gowesternnewfoundland.com/ Festival and Event Guide

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A Role for Government

Opportunity-based Team Approach

Proactive Development of Opportunities

Early collaboration with emerging clusters

Photo courtesy of The Western Star Photo: Neil Robbins

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What Have We Done?

Formal sector consultation with follow-up

Informal “kitchen” consultations

Opportunity development

Initiatives

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From The First Round of Talks

Regional arts and culture marketing strategy

One-Stop Shop

Arts Business Network

Development of

Gros Morne region as a cultural event destination and as a centre for professional development

Photo: Neil Robbins

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To This

The Gros Morne Cultural Blueprint

Arts Collective

Source: Rotary Arts Group

•Artists On-Stop Shop

•Rotary Arts Centre

Photo: Neil Robbins

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Conclusion

Role of “outside” agencies in cluster development

The pitfalls of prescription

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Lessons learned

Take risks

Get into the kitchens

Validate local culture

Network

Document

Photo: Neil Robbins

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Questions?

Ivan Emke Grenfell Campus – Memorial University of Newfoundland Susan Drodge and Mark Tierney Atlantic Canada Opportunities Agency

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