همية فهم عملية الإدراك لتحديد انحرافات الجودة

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(62) 2009‫ א‬8 ‫ א

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(75) 169. 2009‫ א‬8 ‫ א

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(163) ,,-. /0 1 2 − 2. 18D ,2002 ,CA;B A9 ,:-; .1< ,=>- ?@ 3 −Isabelle Sulklaper et al, Formez et motivez à la qualité : supports de formation , présentations graphiques , exemples d’animations réussies. Editions WEKA, Tome 2, 2002, (partie : Eléments pour initier : concepts et vocabulaire chap1, 1/1, p.02.). 4-Etienne Collignon, Michel Wissler, Qualité et compétitivité des entreprises : du diagnostic aux actions de progrès. Edition Economica, 2eme édition, Paris, 1988, p.47. 5-Walid Ben Ahmed, Bernard Yannou, " Polysémie de terme valeur on conflit d'intérêt ? Une analyse à travers les disciplines ". Cahier d'études et de recherches, Ecole centrale Paris, Septembre2001, pp. 20-23. 6-Kotler et Dubois, Marketing Management. Publi- Union Edition, 10ème édition, Paris, 2000, p.89.. P3 Q1<R- ST9

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