Offering Library
Instruction Through
Crystal Rose Dr. Kathryn Rose
crose@grenfell.mun.ca kathrynr@mun.ca
Category 1: Professional videos (like music videos, commercials)
What is the most viewed
video?
Category 2: Amateur videos
What is the most viewed
video?
1. GOOGLE 2. FACEBOOK 3. YOUTUBE
8. TWITTER 6. WIKIPEDIA
How Popular is YouTube?
Who is Using YouTube?
Generation C:
the “YouTube Generation”
● age 12-34 watch daily watch on
mobile devices
Monthly Views of
Educational Videos
“The library needs to be in the user environment and not
expect the users to find their way to the library
environment”
(Dempsey 2005)
Why we decided to make
YouTube Videos...
TIP #1:
Find a partner
TIP #2:
Make the most
professional quality
videos as possible
https://youtu.be/wiWR5mJUfpo
TIP #3:
Identify Need
“Linking videos to a specific need...is a critical part of
creating video tutorials”
(Lindsay, Cummings, Johnson,
& Scales 2006)
“you’re going to use them if you need them. I’m not
going to sit here & watch them if I don’t need to”
STUDENT COMMENT (Bowles-Terry, Hensley, & Hinchliffe 2010)
TIP #4:
Be specific
“The clearer the message of a
video, the less cognitive load it will require from students who are
trying to make sense out of it, and the more brainpower they will have
left to process and internalize the skills being taught”
(Leeder 2009)
“guide students through specific and discrete tasks as opposed to teaching more complicated skills”
(Bowles-Terry, Hensley, & Hinchliffe 2010)
“There are moments when
teaching Boolean is appropriate, but video tutorials are not that place...need to be clear, concise
and to the point” (Wyant 2013)
Where to Find the Citation Information
https://youtu.be/zo2F7HBtT_Q
TIP #5:
Keep them short!
“brief tutorials meet students at their point of need when facing a
specific library-related research task”
(Bowles-Terry, Hensley, & Hinchliffe 2010)
“The speed would be something more that my parents would need.
But as a student, I’d want it to speak a little quicker”
STUDENT COMMENT (Bowles-Terry, Hensley, & Hinchliffe 2010)
TIP #6:
No Funny Business
“If you’re just wanting an explanation...I don’t think it
needs to be too flashy”
“try to make it too fancy, it just gets a little ridiculous.
Then people might just watch it to laugh at it”
Student Comments
(Bowles-Terry, Hensley,
& Hinchliffe 2010)
(Bowles-Terry, Hensley,
& Hinchliffe 2010)
TIP #7:
Engage Multiple
Learning Styles
Different Learning Styles
Self-
directed
Late
Nighters &
Last Minuters
Auditory
Repetition
Visual Social
https://youtu.be/gtWp8kXOwbA
TIP #8:
Navigation
TIP #9:
Effective Metadata
TIP #10:
Findability
“Relevant materials must be placed in close proximity to the populations that will use them,
such as embedding video tutorials within a course management system or within library
guides.”
(Wyant 2013)
14%
YouTube 86%
DELTS’ course management
system
Views of APA Videos
Traffic Sources
YouTube Analytics
Unknown/
Other
20%
YouTube 37%
External Websites
43%
External Website Referrals
YouTube Analytics
Facebook libguides.com Other mun.ca Google
0 5 10 15 20 25 30 35 40 45 50
“video tutorials should be linked at the point of need”
(Bowles-Terry, Hensley
& Hinchliffe, 2010)
APA Videos: 72,455
MLA Videos: 23,996 Chicago: 5000
Video Usage Stats (Views as of June 2015)
APA Videos by Popularity
intro/in-text
formatting
mult. authors
websites
journals
books
ebooks
news/mags
gov docs
citation within citation
0 2000 4000 6000 8000 10000 12000 14000 16000 18000 20000
intro/in-text
formatting
books
ebooks
graphic novels
websites
journals
news/mags
citation within citation
mult. authors
poetry,lyrics,plays
0 2000 4000 6000 8000 10000 12000 14000
MLA Videos by Popularity
websites
formatting
intro/in-text
books
journals
mult. authors
theses/diss.
ebooks
news/mags
0 200 400 600 800 1000 1200 1400 1600
Chicago Videos by Popularity
Watch all our videos
References
Bowles-Terry, M., Hensley, M. K., & Hinchliffe, L. J. (2010) Best practices for online video tutorials in academic libraries: A study of student preferences and understanding.
Communications in Information Literacy, 4(1), 17-28. Retrieved from
http://www.comminfolit.org/index.php?journal=cil&page=article&op=view&path[]=V ol4- 2010AR1&path[]=112
Charnigo, L. (2009). Lights! camera! action! Producing library instruction video tutorials using Camtasia Studio. Journal of Library & Information Services in Distance Learning, 3(1), 23-30. doi:
10.1080/15332900902794880
Dempsey, L. (2005). Lorcan Dempsey's weblog on libraries, services and networks. Retrieved from http://orweblog.oclc.org/
Gutelle, S. (2013, April 2). As early adopters grow up, will YouTube’s audience age in place? Retrieved from http://www.tubefilter.com/2013/04/02/youtube-age-in-place-audience-
demographics/#sthash.RMm4f4k1.dpuf
Latimer Group. (2013). Who’s watching YouTube? Gen C. Retrieved from http://latimergroup.org/whos- watching-youtube-gen-c/
Leeder, K. (2009, October 14). Learning to teach through video. In the Library with the Lead Pipe. Retrieved from http://www.inthelibrarywiththeleadpipe.org/2009/learning-to-teach-through-video/
Lindsay, E. B., Cummings, L., Johnson, C. M., & Scales, B. J. (2006). If you build it, will they learn?
Assessing
online information literacy tutorials. College & Research Libraries, 67(5), 429-445. Retrieved from http://crl.acrl.org/content/67/5/429.full.pdf
Loo, J. (2010, July 16). Library Instruction through online video and social media. Retrieved from http://www.jeffloo.com/stuff/2010/instruction/video/
Think with Google. (2013, May). Meet Gen C: The YouTube generation. Retrieved from
http://www.thinkwithgoogle.com/articles/meet-gen-c-youtube-generation-in-own-words.html
Wieling, M., & Hofman, W. (2010). The impact of online video lecture recordings and automated feedback on student performance. Computers & Education, 54(4), 992-998. doi: 10.1016/j.compedu.2009.10.002
Wikipedia. (2015, March 26). List of most popular websites. Retrieved from http://en.wikipedia.org/wiki/List_of_most_popular_websites
Wikipedia. (2015, June). List of most viewed YouTube videos. Retrieved from http://en.wikipedia.org/wiki/List_of_most_viewed_YouTube_videos
Wyant, N. (2013). The effectiveness of online video tutorials as supplemental library instruction. Kansas Library Association College and University Libraries Section Proceedings, 3(1). doi:
10.4148/culs.v1i0.1835
YouTube. (n.d.). Statistics. Retrieved from http://www.youtube.com/yt/press/statistics.html
YouTube. (2013, March 20). YouTube hits a billion monthly users. Retrieved from http://youtube- global.blogspot.ca/2013/03/onebillionstrong.html
YouTube. (2013, September 24). Top 5 educational blockbusters of the summer. Retrieved from
http://youtube-trends.blogspot.ca/search?updated-max=2013-11-01T10:10:00-04:00&max- results=4
