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ANEP - 1916103550

www.cagex.dz

Assurés-Assureurs

PublicitéPublicité

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ANEP - 1916103283

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0%RXUELD$EGHOKDNLP&KHIGH'LYLVLRQGHVULVTXHVGHV SDUWLFXOLHUVHWGHVSURIHVVLRQQHOV¢OD6$$H[SOLTXHOHUDS SRUWGXPDUFK«GHVDVVXUDQFHV¢Oൄ«FRQRPLHQDWLRQDOH mL’ère de la croissance à deux chiffres du chiffre d’af- faires du marché des assurances s’est estompée, avec la crise pétrolière de 2014 et le coup de frein donné à la commande publique et à l’importation, en particulier, celle des véhicules. La chute continue de la valeur du Dinar n’a pas arrangé, non plus, les choses pour les assureurs, notamment le renchérissement des pièces de rechange, des machines et des équipements impor- tés qui viennent alourdir la facture d’indemnisation. Les résultats du 1er et 2ème trimestre 2019 ont donné un es- poir d’une bonne reprise, après des années plutôt mo-

roses. Mais, un ralentissement est pressenti, pour le deuxième semestre, compte tenu des incertitudes qui gênent la prise de décision des managers des entités assurées},OIDXWGLUHTXHmle marché national des as- surances à un grand rôle à jouer dans l’émancipation de l’économie algérienne des hydrocarbures, en plus du rôle dans la protection des biens et des personnes}

0%RXUELDDMRXWHSDUDLOOHXUVTXHml’assureur peut aider, aussi, à maintenir les revenus, reconstituer le patrimoine, sauvegarder les emplois et les compé- tences et, en général, préserver le tissu économique. Il gagnerait plus encore à jouer le rôle d’investisseur institutionnel ou, du moins, favoriser l’investissement dans les secteurs hors hydrocarbures, notamment des entreprises émergentes dans les divers domaines.

Je cite, en particulier, le domaine du savoir et des nou- velles technologies}FRQFOXWLO

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Revue de L’ASSURANCE N°27 - Décembre 2019 17

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M. Boudraa Abdelaziz, président de l'Union Algérienne des Courtiers d'Assurance (UACA)

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