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TABLE 4. Outcomes of the Analytic Hierarchy Process test.RankbetweenWeightBetweenDimensionRank of sub-dimensionFeatureRankwithinWeightwithin

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TABLE 4. Outcomes of the Analytic Hierarchy Process test.

Rank betwee n

Weight Between

Dimension Rank of sub- dimension

Feature Rank

within

Weight within

1 43% Aesthetics --- F12. Device weight 1 51%

--- F13. Device size 2 27%

--- F18. Customise/

personalize 3 22%

2 24%

Usability &

Aesthetics

--- F10. Display size 1 56%

--- F9. Camera

appearance 2 23%

--- F11. Control command 3 21%

3 17% Price --- --- --- ---

4 16% Usability 1. Findable

accessories F16.User Guide 1 54%

F17.Durability and

safety 2 25%

F15. Service for

download apps 3 22%

1. Default

accessories F14.Native apps 1 50%

F8. Connect with

other devices 2 29%

F5. Type of

connectivity 3 21%

2. Internal features

F3. Capacity to extend

memory 1 38%

F2. Memory 2 35%

F1. Speed of

processing 3 26%

3. Physical features

F4. Camera

resolution/zoom 1 50%

F7. Display resolution 2 30%

F6. Battery durability 3 20%

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