Through Partner
Sales Presentation
Top reasons your customers should upgrade to SQL Server 2012
1
Modernize. Save.
Grow.
Modernize Your Platform with SQL Server 2012
Name
Job title, group, or company Date
[Company Name] | What We Do
Expertise and Services
[e.g. Cloud Services]
History and Experience
[e.g. Provided reporting and data analysis solutions for small businesses since 1998]
Goal
[e.g. Commitment to build a successful long-term relationship by providing best-in-class support, training, guidance, etc. ]
[Instruction for Partner: Customize this slide to introduce your company, then remove this box.]
Goals and Agenda
This presentation is about how you can grow your
business with SQL Server 2012. The goal is to help you:
• Discover how you can modernize your platform with SQL Server 2012
• Learn about the resources that can help you
Introduction
We need…
?
Availability
9s
Speed Compliance
Data Exploration
Consistent Data
Scale On Demand
Fast Time to Market
Increased Productivity
Anywhere
Access
Scalable
Analytics
Self-Service BI
Windows Azure Marketplace
& Data Sync 24+TB¹ Cubes
15K Partitions
Tier 1 Scalability AlwaysOn In-Memory
ColumnStore
Windows Server Core
Support
PowerPivot SharePoint
Data Quality Services & BI
Semantic Model
Unlimited Virtualization
& License Mobility
Flexible Deployment
Common Management
&
Development Tools
The solution…
Availability
9s
Speed Compliance
Fast Time to Market Self-Service BI
Increased Productivity Data
Exploration
Consistent Data
Scale On Demand
Anywhere Access Scalable Analytics
?
SQL Server 2012
A Modernized Platform
Breakthrough Insight Breakthrough
Insight Mission-Critical
Confidence Mission-Critical
Confidence Cloud on Your
Terms Cloud on Your
Terms
The Journey to
a Modernized
Platform
A modernized platform for all
TRANSFORM
Upper Mid-Market (>250 PCs)
EXTEND YOUR DATA ANYWHERE Core Mid-Market (50-250 PCs)
GROW
ACCELERATE BUSINESS GROWTH
Lower Mid-Market (25-49 PCs)
RUN
REDUCE OWNERSHIP COSTS
Maintenanc e
Why Upgrade?
Licensi
ng Availabili ty
Productivity
We want to improve the performance and reliability of our data management so we can increase productivity…but we also need better control our IT maintenance costs.
“ ”
Reduce your TCO
RUN
Upgrade to SQL Server 2012
RUN
We want to improve the performance and reliability of our data management so we can increase productivity…but we also need better control our IT maintenance costs.
“ ”
Standard Edition
Reduce your TCO
Why Modernize?
Protectio
n Speed Availabili
ty
Our current database can no longer meet the scalability and performance requirements of our most demanding applications.
“ ”
Accelerate your business growth
GROW 9 s
Modernize Your Application Platform
GROW
Accelerate your business growth
Our current database can no longer meet the scalability and performance requirements of our most demanding applications.
“ ”
Standard Edition & Enterprise Edition
Windows Server
8
Modern Hardware
Why the Cloud?
Reach
Managing multiple databases and servers is getting more and more expensive, but we still need to cut down time costs and focus on our core business while protecting data with improved availability.
“ ”
Extend your reach
…almost anywhere
Fast to Solutio
n Scale
On Deman
d
TRANSFORM
Get Ready for the Cloud
TRANSFORM
Managing multiple databases and servers is getting more and more expensive, but we still need to cut down time costs and focus on our core business while protecting data with improved availability.
“ ”
Extend your reach
…almost anywhere
Standard Edition & Enterprise Edition
Windows Server
8
We Can Help
Next Steps
Work with us to:
• Assess your current infrastructure
• Explore the benefits of upgrading to SQL Server 2012
• Evaluate licensing models and determine the best option for your needs
• Discuss existing resources and offers designed to simplify and reduce the cost of upgrading
Learn more about SQL Server 2012:
http://www.microsoft.com/sqlserver
Contact Us
Our Contact Info:
[Name]
[Phone]
[Email]
Our Website:
[URL]
[Instruction for Partner: Customize this slide to introduce your company, then remove this box.]
Appendix
Evolution of SQL Server
Are you leveraging the best technology available?
• XML support
• Data mining and data scripting
• Failover clustering
• PowerPivot for SharePoint
• Report Builder 3.0
• Support for up to 256 logical processors
• Master Data Services
• Multi-server management
• Hyper-V live migration
• Data Tier Application Management (VS Integration)
• Complex event processing
• System prep
• Unicode compression
All Capabilities from SQL Server
2008 Release
• Transparent Data Encryption
• Enhanced BI sync framework
• Policy-based management
• Resource governor
• Data compression / backup compression
• New data types (spatial , dates and time)
All Capabilities from SQL Server
2005 Release
All Capabilities from SQL Server 2008 R2 Release
• Power View
• PowerPivot Enhancements
• Single BI semantic model
• Managed self-service analytics
• Transparent data encryption
• Advanced auditing
• Column Store index
• DW compression
• DW partitioning
• SQL Server AlwaysOn
1Source: Microsoft Sales, 2011
• Database mirroring
• SSAS and ad hoc reporting
• ETL and SSIS
• Service Broker
All Capabilities from SQL Server
2000 Release
SQL Server
2000Basic OLTP & BI
• 80% of SMB customers use SE edition
• Basic Database, Reporting, and Analytics
• Programming, Developer, &
Management Tools
• Best Choice for cost conscious customers
Platform Modernization
SQL Standard Edition
CHALLENGE:
“We need effective and secure data management with high performance, reliable infrastructure, comprehensive development and up-to-date, technology.”
SOLUTION:
Modernize your platform to Microsoft SQL Server 2012 Standard Edition.
RESULTS:
• Deliver required uptime and data protection.
• Scale on demand with flexible deployment options on your terms.
• Extend the reach of data most anywhere across server and/or cloud.
Platform Modernization
SQL Enterprise Edition
CHALLENGE:
“We don’t have all the IT capabilities in house, and we’re investing sparingly in new hardware and server As our organization grows, we need to scale affordably while making sure everyone has access to BI functionality”
SOLUTION:
Modernize your platform to Microsoft SQL Server 2012 Enterprise Edition.
RESULTS:
• Make better informed decisions with collaborative, self-service BI
• Increase operational efficiency through database consolidation
• Get cloud-ready and reduce costs with unlimited virtualized database deployment
Premium OLTP, BI, & DW
• Includes all SQL Server 2008 R2 Datacenter & BI Edition capabilities
• Advanced Security
(auditing, transparent data encryption)
• Data Warehousing
• Maximum Scalability &
Performance
• AlwaysOn high availability
• Unlimited Virtualization Licensing with SA
Basic OLTP & BI
• 80% of SMB customers use Standard edition (SE)
• Basic Database, Reporting, and Analytics
• Programming, Developer, &
Management Tools
• Best Choice for cost conscious customers
Platform Modernization
SQL Server Lineup
Premium OLTP, BI, & DW
• Includes all SQL Server 2008 R2 Datacenter & BI Edition capabilities
• Advanced Security
(auditing, transparent data encryption)
• Data Warehousing
• Maximum Scalability &
Performance
• AlwaysOn high availability
• Unlimited Virtualization Licensing with Software Assurance
Premium & Self Service BI
• Brand New Edition
• Includes all SE capabilities
• Enterprise Data Mgmt.
(data quality, master data services)
• PowerView, PowerPivot for SharePoint Server
• Corporate BI (Semantic model, advanced analytics)
Mission Critical Confidence
Real world examples
World’s largest container shipping company
Greater High Availability
NEW SQL Server AlwaysOn
Mediterranean Shipping Company runs their business critical global shipping logistics
application on SQL Server. Getting the required 9’s is absolutely critical for the business.
“Our business has to be on-line all the time….we were able to install SQL Server 2012 and enable AlwaysOn in a matter of minutes.”
“The SQL Server 2012 online indexing capabilities alone save us up to 20 minutes a year in downtime, or 38.5% of allowable downtime. That might not sound like much, but it’s huge for us and our customers.”
Reduced Downtime
NEW SQL Server AlwaysOn
Online company reduces downtime and helps its
customers to improve service
Breakthrough Insight
Real world example
Interactive data visualizations NEW Power View
EdgeNet connects Manufacturers,
Retailers, and Shopping Engines to create world-class-product data feeds where
quickly slicing and visualizing data is critical to providing the highest quality products and services.
“Power View has allowed spur of the moment questions to be answered by users who previously did not have the expertise to
find the answers.”
SharePoint360 provides IT services and BI solutions to global customers. With a SQL Server 2012 solution, the firm can enhance its competitiveness, increase revenue, accelerate the time-to-market of BI offerings, and greatly reduce yearly costs.
Breakthrough Insight
Real world examples
Higher Quality Data
NEW Data Quality Services
RealtyTrac helps customers make real estate decisions with property data and mortgage information. With a SQL Server 2012 solution, information workers have tools to improve data
quality and analysis for higher accuracy results that mean better decisions.
“With SQL Server 2012 Data Quality Services, we will help our customers clearly see all lenders involves in a foreclosure. This will help our customers make better, more informed buying and selling decisions.”
“We need to be nimble, offer innovative services, and ensure customer satisfaction. With SQL Server 2012 …that’s what we can do: deliver better solutions up to 50 percent faster, for less
money.”
Fast Innovative BI
NEW Reporting Services
Cloud on Your Terms
Real world example
New Hybrid IT scenarios
Common Architecture and Tools
Miami’s 911 system ran on a mainframe.
Today when someone dials 911 in Miami, emergency personnel are dispatched from the system’s Windows Server. Data from the system is stored in a SQL Server
database.
“The cloud is absolutely the future, and Microsoft has made
it easy to migrate mainframe applications.”
New Pricing Benefits
• Continued high-value leader among major vendors
Leading TCO
• Investments protected for customers with SA including migrations to new licensing
Cloud-Optimized
• Flexible virtualization licensing
• License mobility enables hybrid
scenarios that span on-premises and cloud
Pay As You Grow
• Simplified edition lineup
• Streamlined editions aligned to database and business intelligence needs
EDITIONS
LICENSING MODELS
Server+CAL | Core- based
CHANGES TO LICENSING
Business critical OLTP &
BI
EE Processor licenses are changing to cores
EE Server+CAL model discontinued for new purchases
Premium BI
BI Server available only through Server+CAL model Same CAL as Standard Edition
Basic DB & BI
Standard Processor licenses are changing to cores
Standard also available through Server+CAL model
Simplified Licensing Models
NEW!NEW!
License Hardware Capacity by Cores
PHYSICAL SERVER LICENSING
PHYSICAL SERVER
LICENSING VIRTUAL MACHINE
LICENSING
VIRTUAL MACHINE LICENSING
License all physical cores on hardware
Minimum of 4 cores per Processor EE w/SA provides unlimited
virtualization
License all physical cores on hardware
Minimum of 4 cores per Processor EE w/SA provides unlimited
virtualization
O R O
R
License virtual coresMinimum of 4 virtual cores per VM License mobility with Software Assurance
License virtual cores
Minimum of 4 virtual cores per VM License mobility with Software Assurance
Pay only for what you use Pay only for what you use
Pay for the power you need
Cores are a precise and flexible measure of capacity for hybrid environments
Pay for the power you need
Cores are a precise and flexible measure of capacity for hybrid environments
PRINCIPAL EDITIONS PRINCIPAL
EDITIONS LICENSING OPTIONS
Server+CAL Core- based
LICENSING OPTIONS
Server+CAL Core- based
Enterpri se Enterpri
se Business
Intellige nce Business
Intellige nce
NEW!NEW!
Standar d Standar
d
License by User or Device
LICENSE THE SERVER LICENSE THE
SERVER LICENSE USERS OR
DEVICES
LICENSE USERS OR DEVICES
License each individual Server
License each individual
Server License single virtual
machines
License mobility with Software Assurance License single virtual machines
License mobility with Software Assurance Physical Server
Licensing Physical Server
Licensing Virtual Machine Licensing Virtual Machine
Licensing Users or DevicesUsers or Devices
License each user/device
SQL Server CALs
access any SQL Server License each
user/device
SQL Server CALs
access any SQL Server
O R O R
Pay for the users or devices you need
A single SQL Server 2012 CAL provides access to any SQL Server
Alignment to SharePoint and Office Licensing Pay for the users or devices you need
A single SQL Server 2012 CAL provides access to any SQL Server
Alignment to SharePoint and Office Licensing
PRINCIPAL EDITIONS PRINCIPAL
EDITIONS LICENSING OPTIONS
Server+CAL Core- based
LICENSING OPTIONS
Server+CAL Core- based
Enterpri se Enterpri
se Business
Intellige nce Business
Intellige nce
NEW!NEW!
Standar d Standar
d
