Karine GOGLIO-PRIMARD Associate Professor in B to B Marketing
Kedge Business School
PROFESSIONAL +33 06 62 74 71 01 Karine.goglio@kedgebs.com
EDUCATION
1997 - 2001 PhD in Economics - University of Nice-Sophia Antipolis, Research subject: French Entrepreneurship
Research Center: Latapses-Idefi-Cnrs in Sophia Antipolis
Director of PhD: Richard ARENA (Mention très honorable avec les félicitations à l’unanimité du jury).
1996 - 1997 DEA (Diplôme d’Etudes Approfondies) University of Paris I Panthéon Sorbonne - Mention Assez Bien.
1995 - 1996 Maîtrise in Economics and Management University of Toulon - Mention Bien.
1994 - 1995 Licence in Economics and Management, University of Toulon - Mention Assez - Bien.
1992 - 1994 Deug in Economics and Management, University of Toulon - Mention Assez - Bien.
EXPERIENCE AT KEDGE Business School Courses taught
2007 - 2015 Industrial Services Management, Business Engineer Program, 30 Business Game 2, Business Engineer Program, 30
Business to Business Marketing, Business Engineer Program, 45 Solutions Selling, Marketing Business Engineer Program, 12 Business Negotiation, Business Engineer Program, 30 Knowledge Management, Business Engineer Program, 30
Methodology for the professional thesis Business, Engineer Program, 30 Project Selling, Business Engineer Program, 12
Project Marketing, Business Engineer Program, 39
Industrial Marketing, Business Engineer Program, 27 Strategy and Competition 2, Business Engineer Program, 30 B to B Services Marketing, Business Engineer Program, 30 B to B Services Management, Business Engineer Program, 30 B to B Services Engineering, Business Engineer Program, 30
EXPERIENCE AT KEDGE Business School Research activities
2014 - 2015 Organization of 1st Knowledge Communities Observatory Symposium, Smart Cities and Innovative Organizations, 11-12 June 2015, Kedge BS Toulon.
2012 - 2015 The Dynamics of Managing Inter-Organizational Networks of Practice Communities of practice, Open Innovation, Clusters
Research with Florence Crespin-Mazet (EM Lyon) Research with Corinne Grenier (Kedge)
Research with Soumaya Ben Letaifa (UQAM)
2011 - 2013 Defibrillation market : Mini Anne case study
Research with Florence Crespin-Mazet, Corinne Grenier and Evelyne Lombardo
2009 - 2011 Industrial Brand to consolidate learning and professional identity Research with Florence Crespin-Mazet and Hilary Collins
Case study in BTP sector
2007 - 2009 The transgression of boundaries with Corinne Grenier Health Care Network
Telecom Network
Innovation and knowledge sharing across boundaries with Kris Kimble et Corinne Grenier
Boundary-objects Brokers
Computer services case study Health Care case study
Other Academic Activities (Program Committees, Links with the Business Community and Institutions of Higher Learning)
2007-2011
2007 - 2009
Coordination of the Speciality Business Development, Toulon.
Dean of the Kedge Business School Toulon Faculty
OTHER PROFESSIONAL EXPERIENCE IN TEACHING AND RESEARCH Positions held
2004- 2007 Professor IPAG Nice and BTS MUC, AD, Opticien-Lunetier (IFCP, Nice).
Assistant of the promotion 2006-2007 (Var, Alpes-Maritimes) IPAG.
2002-2004 Assistant of teaching and research (ATER, IUT, institut universitaire de technologie of Nice-Côte d’Azur, Sophia Antipolis, départment
« organisation et génie de la production »)
Tutorate of students in industrial firms (Parc Industriel des Bois de Grasse) :
- Charabot.
- Jeanne Arthes.
- Fragonard.
- L’oréal.
Teaching DUT, DUTA and Licence Professionnelle 1998-2002 Assistant Professor University of Nice-Sophia Antipolis.
Teaching (professionals : GRETA, ENA.)
Courses taught
2004 - 2007 Management of international trade, Import-export, International financial Instruments, IPAG 4ème année
Methodology on Audit of the financial and organisational statements, IPAG 4ème année
General Economy, IPAG 1ème année Research Methodology, IPAG 4ème année Economy of the firm, BTS MUC
Economy of the firm, BTS AD
Finance/Tax System of the optical firm, BTS Opticien-Lunetier 2002 - 2004 Strategic and Organisational Diagnostic, Industrial Marketing, IUT ,
DUTA II
Economy of the firm, IUT, DUTA I, Licence professionnelle
Accounting and Cost Accounting, IUT, DUT I, Licence Professionnelle
1998 - 2002 Industrial Economy, University of Nice-Sophia Antipolis, Licence sciences économiques
Economic Policies, Institutions and Monetary Policy, University of Nice- Sophia Antipolis, Licence AES
Political Economy et Economic Policies, University of Nice-Sophia Antipolis Licence Administration Publique (LAP)
Firms Accounting, University of Nice-Sophia Antipolis Licence AES General Economy, of the firm, University of Nice-Sophia Antipolis, préparation à l’ENA.
General Economy, capacité II en droit, GRETA, Saint Raphaël.
Research Activities
2003-2007 CNRS (Sophia Antipolis)
Facilitate the Knowledge Management Process on the customers in the firms of Alpes-Maritimes which develop e-business solutions and services.
Case Study on the appropriation of a Customer Relationship Management (CRM).
2001-2003 CNRS (Sophia Antipolis)
KMP Project « Knowledge Management Platform »: CNRS, INRIA, Telecom Valley.
Consolidate a solution of "Knowledge Management" (Cartographie des Compétences) shared between different actors in the Science Park of Sophia Antipolis.
PUBLICATIONS
Books
« L’entrepreneur français. Modèle pour le XXIème siècle », L’Harmattan, 2007.
Chapters in Books
« Les réseaux de pratiques pour soutenir la dissémination d’innovations sociotechniques dans le champ médico-social : proposition du modèle MERPI ». with Grenier C. in Vincent Meyer, Les technologies numériques… Au service des usagers … au secours du travail social ? Eds Les études Hospitalières.
« La technique des affaires de Léon Chambonnaud ou la première encyclopédie du marketing en France (1918-1931) », with Marco L., in Décaudin J-M.; Lemoine J-F., and Trinquecoste J-F., (Eds), Les courants actuels de recherche en marketing : synthèse et perspectives, Edition l’Harmattan, 2006.
“L’économie politique pratique et la gestion de l’entreprise chez Jean-Baptiste Say”, in Potier J-P., and Tiran A., (Eds) Jean-Baptiste Say nouveaux regards sur son œuvre Economica, 2003.
Articles published in refereed journals
Goglio-Primard K., Crespin-Mazet F. (2015), “Organizing Open Innovation in Networks – the role of boundary relations”, Management International, A paraître.
Crespin-Mazet F, Goglio-Primard K, Scheid F. (2013) “Open innovation processes within clusters: the role of tertius iungens”, Management Decisions, Vol. 51, N° 8.
Goglio-Primard K., Crespin-Mazet F. (2011), “Knowledge transfer within cluster : the catalyst role of private collective support structures”, Management et Avenir, N°50 Boosting territorial multistakeholder cooperation, coordination and collaboration : strategic and managerial issues, p. 190-206.
Collins H., Crespin-Mazet F., Goglio-Primard K. (2011), “Using Branding to effect Internal Change at Spie batignolles”, Global Business and Organizational Excellence, Nov-Dec, vol.31, Issue 1, 63-70.
Kimble C., Grenier C., Goglio-Primard K. (2010), “Innovation and Knowledge Sharing Across Professional Boundaries: Political Interplay between Boundary Objects and Brokers”
International Journal of Information Management.
Goglio-Primard K. (2010) "Le rôle d’un système communautaire, objet-frontière entre deux communautés de pratique d’ingénieurs développement », Gestion 2000, juillet-août, p.91- 109.
Goglio-Primard K. (2007) “ La communauté épistémique pour pallier les limites des processus de frontières de communautés de pratique d’ingénieurs développement ”, Gestion 2000, septembre-octobre, n° bimestriel 5 « TIC et communautés cognitives », p.123-140.
Goglio-Primard K. (2004) “Le rôle des communautés de pratique dans le processus de gestion des connaissances sur le client : le cas d’une communauté de pratique d’ingénieurs commerciaux”, Gestion 2000, n° spécial, janvier-février, p. 87-104.
Goglio-Primard K. (2003) “Communautés de pratique et gestion des connaissances sur le client”, Revue des Sciences de Gestion, Direction et Gestion des entreprises, n° 203, septembre-octobre, p. 117-133.
Goglio-Primard K. (2003) “L’entrepreneur porteur de fausses représentations chez Jean- Baptiste Say”, Economies et Sociétés série Oeconomia P.E, n° 33, novembre-décembre, p.
2101-2120.
Goglio-Primard K and Marco L. (2003) “Léon Chambonnaud, l’encyclopédiste des affaires”, Market Management, n° 3-4 les pionniers oubliés de la publicité, école française et belge, Editions Eska, p. 83-98.
Articles published in other journals or magazines
Goglio-Primard K. (2005) “ L’entrepreneur porteur de fausses représentations ”, La Documentation Française Problèmes Economiques nouveaux regards sur l’homo oeconomicus n° 2883, 28 septembre.
Communications published in conference proceedings
“The Dynamics of Managing Inter-Organizational Networks of Practice: Saving Lives in Case of Cardiac Arrest” with Crespin-Mazet F, Grenier C. 1st Knowledge Communities Observatory Symposium, Smart Cities and Innovative Organizations, 11-12 June 2015, Kedge BS Toulon.
« Knowledge Sharing in geographically dispersed Communities the case of ItSol, an IT systems integrator ». ATLAS-AFMI Conference , mai 2015, Hanoï.
« Les réseaux de pratiques pour soutenir la dissémination d’innovations sociotechniques dans le champ médico-social : proposition du modèle MERPI ». with Grenier C. Colloque Menton, septembre 2014, Les « technologies numériques »… au service des usagers … au secours du travail social ?
“How Networks of Practice and Communities of Practice contribute to knowledge sharing between dispersed business units around the world-The case of ItSol, an IT systems
integrator”. IMP Conference, septembre 2014, Kedge BS Bordeaux.
« Créer du lien et du sens collectifs à partir d’une démarche marketing : l’appropriation de l’objet défibrillateur par les citoyens » with Lombardo E., Crespin-Mazet F., 3ème journéee Internationale du Marketing de la Santé (JIMS 3), Ecole des Hautes Etudes en Santé Publique, juin 2014, Rennes.
« The organization of Open Innovation Processes – The role of Communities of Practice and Networks of Practice ». with Scheid F., Crespin-Mazet F. ATLAS-AFMI Conference , semaine du management, mai 2013, Kedge Marseille
“How Institutional Context and Social Proximity Shape Entrepreneurship and Innovation : The Case of Two Business Ecosystems” with Ben Letaifa S. AEI-AIREPME Conference, semaine du management, mai 2013, Kedge Marseille.
“From Individual Entrepreneurship to Network Entrepreneurship : the case of a societal usage innovation” with Crespin-Mazet F., Grenier C. and Lombardo E. Global Innovation and Knowledge Academy (GIKA), Valencia, Spain 10-12 july 2013.
“The role of communities of practice in open innovation projects: the software case” with Scheid F., Crespin-Mazet F. The R&D Management Conference 2013, Manchester Institute of Innovation Research, 26-28 june 2013.
“How Institutional Context and Social Proximity Shape Entrepreneurship and Innovation:
The case of two business ecosystems, the French Sophia-Antipolis ICTS Cluster and the Montreal ICT Cluster” with Ben Letaifa S. INBAM Conference 2013, call for papers Small
Business Economics (Springer) Track: “Entrepreneurship and Economic Crisis: Individual, Cultural and Corporative Dimensions”, Lisbonne, Portugal 17-19 june 2013.
“Open innovation processes within clusters: the role of tertius iungens” with Crespin-Mazet F. and Scheid F. Global Innovation and Knowledge Academy (GIKA) “Innovation and Entrepreneurship in Knowledge Industries”, Valencia, Spain 9-11 july 2012.
"Resistance to change in scholarship: an experiment using an immersive and interactive 3D structure" with Lombardo E. UK Academy for Information Systems Conference Proceedings 2012. Paper 28. http://aisel.aisnet.org/ukais2012/28
“The role of third parties in open innovation processes : the software case” with François Scheid, Florence Crespin-Mazet, Colloque R&D Management "Creating and capturing value through R&D Management and Innovation", Grenoble école de management, 23-25 Mai 2012.
“The brand as an internal identity change vector – a case study from the construction industry with Hilary Collins, Florence Crespin-Mazet, British Academy of Management conference, 13-15 September 2011 Aston University, Birmingham.
“Cooperation between competing cluster firms : the role of communities” with Florence Crespin-Mazet, article for the special issue Management et Avenir – “Territorial multi- stakeholder collaboration: strategic and managerial issues” and presented to the Workshop, 9 mai 2011, IAE de Paris.
“Les effets inattendus des stratégies de rupture : le cas de trois entreprises engagées dans la RSE” with Christine Angelini, Evelyne Lombardo, Conference « Les stratégies de rupture », ESCEM, 9 mars 2011, Tours.
“Branding as a market shaping activity – a case study in the construction industry” with Hilary Collins, Florence Crespin-Mazet, 10th international Conference Marketing Trends, Paris, January 20th – 22nd 2011, ESCP Europe.
“Evolution des pratiques de management au sein des Pôles de compétitivité : une analyse par les capacités dynamiques organisationnelles” with Florence Crespin-Mazet, Michel Pendaries Conference 10ème Rencontres sur la prospective des métiers : Quel management demain ? Journée du Groupe Thématique Prospective des Métiers de l’AGRH, le 16 mars 2010 à l’ESSEC à La Défense.
“The co-development of solutions: a communities perspective” with Florence Crespin-Mazet Work-in-Progress Paper presented to the 25th IMP Conference –Euromed Management Marseille, septembre 2009.
“La communauté épistémique pour pallier les limites des processus de frontières des communautés de pratique : le cas d’une association au sein de la technopole de Sophia Antipolis”, Conference « TIC, actifs d’apprentissage et nouveaux modèles dans les organisations », 23 juin 2006, IAE de Nice/IPAG Nice, Actes sur CD-ROM.
“Le rôle des communautés de pratique et des technologies de l’information (TI) dans le processus de gestion des connaissances sur le client : le cas d’un système CRM et d’une communauté de pratique d’ingénieurs commerciaux”, Colloque NICE’2004 Le management
“Click and motar”, 10 décembre 2004, GREDEG-IDEFI-CNRS, Sophia Antipolis, Actes sur CD-ROM.
“L’approche structurationniste : conception d’un artefact cognitif partagé par une communauté d’entreprises”, International Conference pré-ICIS (International Conference on Information Systems) de la recherche francophone en SI, “Fondements théoriques de la recherche en systèmes d’information dans la francophonie et influences des théoriciens francophones”, organisé par l’AIS Special Interest Group “Philosophy and Epistemology of IS” et l’AIM Association Information et Management, 14 décembre 2003, Seattle.
“Le rôle des communautés de pratique dans le processus de gestion des connaissances sur le client : le cas d’une communauté de pratique d’ingénieurs commerciaux”, Colloque
MONTP’2003 de l’Association Francophone de Management Electronique (AFME) sur
“Manager l’organisation électronique : des processus pour quoi faire”, 12 décembre 2003, Montpellier, Actes sur CD-ROM.
OTHER PERSONAL INFORMATION Languages spoken, written and read : English Hobbies : Swimming, Randonnées.
