TABLE 11. Summary of tests outcomes for hypotheses of the empirical analysis
Hypothesis Result Meaning
Hypothesis 1 Supported There was a strong correlation between the aesthetics and usability, and between the usability and the product value. Only at high level of device aesthetics there is a slight correlation between perceived value and perceived aesthetics.
Hypothesis 2 Partially supported
The user preference was significantly affected by both the differences in aesthetics and in usability.
Hypothesis 3-1 Partially Supported
The price of a product significantly affected the participants’ ratings of the expected usability, value and user preferences, but not the aesthetics.
Hypothesis 3-2 Supported The intentions to purchase were affected by the overall preferences and the perceived value of the product.
Hypothesis 4-1 Supported The participant demographic characteristics (from Q1 to Q4) did not affect the user preferences, but these characteristics and declared expertise (Q5) affected in a different way the expected aesthetics and usability.
Hypothesis 4-2 Supported The participant demographic characteristics (from Q1 to Q4) and previous experience (Q6-Q7) affect the perceived value of the product, while the level of expertise (Q5) affects only the user’s intention to purchase.
