الطاقات المتجددة ودورها في دعم التوجه نحو التسويق الأخضر

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(369) L. d+ ="J G:J( &#-7 ,< 8Jq #"28 p374å ,2012 ,Y)\ &#- ,28 #'( , L) & $ /- µµµµµµµµµµµµµµµµµµµµµµµµµµµµµµµµ µµµµµµµµµµµµµµµµµµµµµµµµµµ µµµµµµµµµµµµµ µµµµµµµµµµµµµ µµµµµµ µµµµµµµµµµµµµµµµµµµµµµµµµµµµµ. Renewable energies and their role in supporting the trend towards green marketing Dr. Iliyes CHAHED∗ Dr. Abdelnaim DAFROUR∗∗ Abstract: Renewable energies is a clean source of energy production does not result in environmental contaminants , and some can be used on a permanent basis throughout the day , such as ocean energy and biofuels , and some of them intermittently , such as solar and wind power , and that as they relate to phenomena of climate change over time, The present paper is to study the relationship between renewable energies and the application of green marketing philosophy , derive their importance by highlighting the role of renewable energies in the trend towards green marketing philosophy , and that of the role they play in saving energy for future generations , contributing to exploit the economic and social development side , and aims to the possibility of activating the role of renewable energies in the marketing of green products, and found that the use of green marketing techniques by institutions working within the field of renewable energy can achieve social acceptance , and stand out from the competition as institutions offering green products. Key words: renewable energies , green marketing , green marketing mix , product green. µµµµµµ µµµµµµ µµµµµµµµµµµµµ µµµµµµµµµµµµ µµµµµµµµµ µµµµµµµµµµµµµµµµµµ µµµµµµµµµµµµµµµµ ∗. Faculty of Economics, Business and Management Sciences - University of El-oued – Algeria. ∗∗ Faculty of Economics, Business and Management Sciences - University of El-oued – Algeria.. ‰ëŠÏ…@áîÈäÛa@†jÇ@N…ë@L†çb‘@#bîÛg@N…@@Ššþa@ÕíìnÛa@ì−@éuìnÛa@áÇ…@¿@bç‰ë…ë@ñ…†vn½a@pbÓbİÛa@.

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