Competition and regulation of the advertising financed media platforms

It is obvious that at the initial stages of the functioning of advertising, the influence of useful information prevails, but over time, as the accumulation of excess

We showed that single-sense advertisements for healthy food increase taste perceptions and advertising effectiveness compared to multiple-sense advertisements, because referring to

Pour valider ces hypothèses de travail et être en mesure d’établir un bilan de liaison réaliste (On-body et Off-body), à même de permettre l’évaluation de

And the natural language we analyze with emphasis of enthymematic (that is, elliptical) implicit argumentation is that of advertising most popular slogans, in

For instance, in order to estimate the counterfactual performance of the ad placement system, we can easily use a predictor that runs the ad auction and simulate the user clicks using

First, the platform must account for the tari¤s o¤ered by competitors, so that insulation can only be for given competitors’tari¤s on the same side of the market (consumers here).

1 – Priming represents a form of subliminal activity by means of which the individual is prepared cognitively to influ- ence the reception of the message as such as well as of

This simulation of reality in the advertising discourse is, in a way, an alternative to the reality principle 9 , which only constraint is to build up our desires until they reach