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א א W אא W אאא ? ? א W A א א א א אאא א א،אאא א אא אאאאא @K 2 1 ، ? אאא ? ، א،אאאא W א ،אא 2004 ، K 02 2 א א ، ? אאאא ? ،א،אאא، ) 2006 L 11 L 28 http://www.douis.free.fr/article/e-commerce-ogx/zidane.pdf ( אא W א W A א א א ، ،אאא ، אא @ K 1 אא W אא W A א א אאאאאא ، אאא א ،אא א، אא @. 2 אאא W אאאא W A א א א א אאא ، אאאאאאאא א؛ א א W אאאא،אאא א F א א E ؛ אא ، א א،אאאא אאא، @K 3 אא W אאא W A א א ، אאא ،אאאאא אא א א אאא،א،אא، א אאאאאאא ، ،א 1 א ، ، א א ، K 02 2 ، אאא א، W אאאא ،אא، 2000 ، K 62 3 א ، אא אא، W ،אאא 2005 ، K 40
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