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A customer-active paradigm for industrial product idea generation

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Academic year: 2021

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Table  1:  Commercial  Outcome  of  Project by  Project Source:  Chemical  Laboratory B
Table  3:  Source of  Initiative  in  the  Transfer of  Information Regarding  Needs  for New Industrial  Products.
Figure  2: New Product Development Data Supplied by  Customer to Manufacturer  in  "Need Message"  (For studies ambiguous  on  this  matter, we have  indicated both maximum  [total bar  height]  and  minimum  [shaded bar height]  levels  of product
Table  4:  Characteristics  of  New Industrial  Product Opportunity Appropriate to  Customer-Active  and/or Manufacturer-Active  Idea  Generation  Paradigm
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