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NARRATIVE CONSTRUCTIONS OF SOCIAL PSYCHOLOGICAL REALITY IN INTRODUCTORY

SOCIAL PSYCHOLOGY TEXTBOOKS

Jeffery Yen

To cite this version:

Jeffery Yen. NARRATIVE CONSTRUCTIONS OF SOCIAL PSYCHOLOGICAL REALITY IN IN- TRODUCTORY SOCIAL PSYCHOLOGY TEXTBOOKS. Narrative Matters 2014: Narrative Know- ing/Récit et Savoir, Jun 2014, Paris, France. �hal-01127797v2�

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Jeffery YEN University of Guelph

NARRATIVE CONSTRUCTIONS OF SOCIAL PSYCHOLOGICAL REALITY IN INTRODUCTORY SOCIAL PSYCHOLOGY TEXTBOOKS

1. Introduction

In this brief article I hope to demonstrate two points. First, that attention to introductory textbooks can provide an important lense for reflecting on the place of psychology in society; and second, that a detailed reading of the social psychological narratives contained in these texts can illuminate important aspects of the ways in which the discipline engages and “recruits” its lay public. The observations I present here are based on a preliminary examination of nine introductory social psychology textbooks (see Table 1)—in particular, their chapters on prejudice—published between 2006 and 2013, all of which aim to give a broad survey of psychological or individual social psychology1.

For the sake of consistency, all are popular North American textbooks, six of which are top-selling2 and likely to be read by the majority of North American psychology undergraduates and probably a large number of students around the world. My purpose is to examine how introductory textbooks form part of the way in which social psychology disciplines its boundaries—establishing claims to the authority of its knowledge, while simultaneously disqualifying other forms of enquiry. More specifically, I am interested in examining the ways in which social psychological textbooks interpellate or position the reader as a social psychological subject. That is, who am I as reader of the text, and what social world is constructed for me to inhabit in these texts? I focus on social psychology in particular because its subject matter addresses some of the most personal, as well as pressing, human concerns, such as identity, intimate relationships, and racism, and also because the social psychological study of these concerns has not only been deeply intertwined with the public's understanding of them, but also because the discipline has, in turn, helped to shape this understanding. I focus on the topic of prejudice in textbooks because it has been, historically, the raison d'être of social psychology, and is, as I will argue, paradigmatic of the broader discourse of the discipline.

Origin stories

To begin with, I'd like to say something about the origin story of psychology we all learn as undergraduates. It is usually some version of the following: religious thinkers and ancient philosophers had long been concerned with and perhaps perplexed by psychological questions, questions of the self, or of consciousness, but it took a scientist, Wilhelm Wundt, using revolutionary scientific methods in a laboratory, to provide true knowledge about the human condition. This, of course, is often the first act of boundary work we encounter as aspiring psychologists - the story of Wundt and his philosophical predecessors not only establishes an ahistorical link between psychology's present-day subject matter, and humankind's seemingly perennial existential concerns; it also alludes to the proper practices—those of experimentation—through which to pursue psychological questions. We know however, that Wundt in fact argued for and developed a comprehensive interpretive cultural psychology as a necessary complement to experimental work3. This work does not make it into introductory textbooks.

So what is meant by boundary work? Historical studies of psychology's rise in the 19th and 20th centuries demonstrate that the discipline depended to a large extent on the performance of “boundary work” - the

1 Stephan & Stephan 1985.

2 Whitehead 2013.

3 Danziger 1983.

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active, rhetorical demarcation of psychology from competing forms of activity both inside and outside the discipline4. Boundary work in science exploits tensions and contradictions inherent in the institution of science to portray scientific knowledge in favourable contrast to its competitors5. It is an important means through which fields defeat their competitors, persuade their public, and compete for legitimacy. Science can be made to look

“pure” or “applied”, or “empirical” or “theoretical”, depending on which attribution best legitimises scientists’

claims to truth, authority and/or resources. The concept of boundary work then, draws our attention to the ideological conditions in which scientific fields must situate themselves.

The history of psychology is interesting in this respect—it faced the delicate challenge of legitimating itself scientifically on the one hand, in relation to the disciplines of physics and physiology, and on the other, proving itself culturally against the commonsense knowledge of the general public. Social psychology in particular was to engage successfully in the co-optation of commonsense concepts such as “attitudes”,

“emotions” and “personality”, transforming their meaning and bringing them within the purview of both scientific enquiry and of the new socio-technical requirements of democratic and industrial management6. However, after the Second World War, it was the social psychological study of prejudice that accorded real- world and moral legitimacy to the fledgling discipline. According to Ellen Herman, prejudice was viewed as “a fundamental source of war and a threat to democracy. Its eradication was identified with respect for the personality, peace, mental health, and with psychological expertise itself”7 (italics mine). The science of social psychology was thus seen as key to the social and cultural enlightenment necessary for a democratic state.

2. Studies of textbooks

So how can textbooks help us to understand scientific boundary work? Historians of science have recently turned to analyses of textbooks as a way to study the changing “toolkit of argumentation and demonstration”8 in the sciences—that is, their tools for justifying knowledge claims9. Psychology textbooks can be examined in a similar way. We could ask, for example, what textbooks do for the discipline, when contrasted with what Michael Billig10 calls the “depopulated texts” of social psychological journal articles, in which individuals are rhetorically transformed into universalised, interchangeable subjects. Being neither “primary”

scientific texts which are usually inaccessible to the general public, nor popular psychology texts, they are typically aimed at translating and “paraphrasing” psychological knowledge in ways that engage the everyday lives of laypeople. Textbooks must perform this translational work in order to gain cultural authority, whilst also maintaining and protecting social psychology's claims to scientific authority. They are thus potentially revealing of the ways that psychologists understand their own discipline, imagine their public, and conceive of their own social relevance11.

General observations/preliminary analysis

So, what can we say about the textbooks on the whole? In general, social psychology textbooks are constructed, organised texts, selectively utilising particular styles and discursive forms to achieve specific rhetorical and interpretive effects. As teachers and lecturers many of you will likely be familiar with their length and weight (those in my list were between 600 and 750 pages long), which convey a sense of authority and comprehensiveness, and the now standard format on their pages. The main text appears in central columns and paragraphs and is usually accompanied by colourful and evocative images illustrative of the topic at hand. In addition to the theoretical and experimental explanations typical of a pedagogical work, the main text contains numerous anecdotes and vignettes designed to introduce specific topics. The main text is flanked by an open sidebar in which appears various accompaniments and accessories such as definitions, quotations, cartoons, and graphs. Scattered throughout the text, and sometimes interrupting it, are varieties of focus, interest or application boxes which are meant to draw the reader’s attention to an interesting study, real-life application, or, in many cases, exercises or mini-experiments you can “try yourself.”

In examining these textbooks I will to comment on the narrative and representational features of the texts through attention to all of the aforementioned elements. The thematic content of the chapters (e.g. attitudes, categorisation, modern racism, prejudice reduction, etc.) cuts across these representational forms, and will not be my main focus.

4 Danziger 1997.

5 Gieryn 1983.

6 Danziger 1997; Richards 2009.

7 Herman 1995: 57.

8 Galison 2008.

9 Vicedo 2012.

10 Billig 1994.

11 Stringer 1990.

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Prejudice chapters

The prejudice chapters in particular opened with a provocative image meant to depict the phenomenon of prejudice. Almost all of these images were of public demonstrations or expressions of prejudice or racism of an extreme and/or offensive nature. For example, David G. Myer’s Social Psychology opens with an image of a woman holding a homemade sign that reads “ILLEGAL ALIENS = CRIMINALS”12. Another chapter begins with an image of a sign that reads “No dogs, Negroes, Mexicans.”13. These images evoke a very specific context for prejudice before the reader encounters any of the main text. They set the scene, as it were, for the remainder of the chapter, and contextualise the main text for the reader. The texts then frequently begin with an anecdote or vignette that describes shootings, lynchings, murders, or instances of blatant racism or sexism. Both of these elements (image and anecdote) signal to the reader the extreme, offensive and dangerous nature of prejudice. On the other hand, there is sometimes a stark contrast between what is depicted in the images, and the discussion of prejudice in the main text. For example, an image of the Ku Klux Klan from Baron, Branscombe and Byrne’s textbook is juxtaposed with a dispassionate discussion about attitudes to same-sex marriage14.

Narratives

What are some of the narratives that can be found in these chapters? Most, if not all make use of vignettes and/or anecdotes to illustrate social psychological issues, theories or definitions. Many chapters introduced the topic of prejudice with an anecdotal story. Real events related to the topic at hand are conveyed in the form of evocative stories and typically establish the topic's real-world import, and often shocking and dangerous consequences. These narratives range from short descriptions resembling a small news insert, to highly stylised stories or parables. For example, Kassin, Fein and Markus provide this excerpt from Barak Obama’s 2009 inaugural speech:

This is the meaning of our liberty and creed—why men and women and children of every race and faith can join in celebration across this magnificent mall, and why a man whose father less than 60 years ago might not have been served at a local restaurant can now stand before you to take a most sacred oath.15

Interestingly, many introductory anecdotes are recounted using explicit language and racial slurs, inducing a sense of moral shock or indignation. Where an instance of explicit racism is narrated it is often within a plot of dramatic irony, where the protagonist or victims of the story attain some kind of poetic moral justice. For example, Baron, Branscombe and Byrne describe the following episode, in which former creative director of French fashion house Christian Dior alledgedly harassed a couple:

Eyewitnesses reported that Galliano said “Dirty Jewish face, you should be dead” to the woman, and then shouted at her companion, “F***ing Asian bastard, I will kill you.” An earlier video posted on YouTube shows Galliano yelling at a different couple, saying, “I love Hitler… People like you would be dead. Your mothers, your forefathers, would all be f***ing gassed.”16

Aaronson, Wilson and Akert provide us with the story of Thurgood Marshall's encounter with racism, which offends with its use of explicit racist language, but ends with the statement that Marshall went on to become chief counsel for the NAACP, while nothing is known about what became of the “man with the bulge in his pants.”

“Hey boy”, the man shouted at Marshall. “What are you doing here?” “I’m just waiting for a train,” Marshall replied. The man scowled, took a few steps closer, glared at him menacingly, and said, “I didn’t hear you. What did you say, boy?”… There was a long silence, during which the man looked Marshall up and down, and then said,

“And you’d better catch that train, boy—and soon, because in this town, the sun has never set on a live nigger.” 17 In addition to these anecdotes, classic social psychological experiments, such as the Robber's Cave and Minimal Groups experiments, also receive a narrative treatment. While many other experiments are described, the importance or canonical status of these experiments is often signalled by a detailed and suspenseful retelling of the experimental procedure, culminating in the climactic revelation of the sometimes disturbing, sometimes counterintuitive, finding.

In addition to these third person narratives, the use of vignettes invite readers to imaginatively position themselves directly within social psychological discourse. Some address readers directly, asking them to imagine themselves in an experimental situation as experimental subjects. For example, the following vignette appears in Kenrick, Neuberg and Cialdini’s Social Psychology: Goals in Interaction:

12 Myers 2009: 306.

13 Aaronson, Wilson & Akert 2013: 360.

14 Baron, Branscombe & Byrne 2011: 177.

15 Kassin, Fein & Markus 2011: 145.

16 Baron et al. 2011:

17 Aaronson et al. 2013: 429-430.

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Imagine yourself in the following lab experiment: You are seated with other students and the researcher projects a series of dot patterns onto the screen at the front of the room. Each slide is presented for only a short time, and your task is to estimate the number of dots on each. You make your guesses quietly and privately. When the slide show is complete, the researcher ushers you into an individual cubicle where you are told that, on the basis of your guesses, you are an ‘overestimator.’ … [Your next] job is to allocate monetary rewards to the other people in your session. These other folks are identified in only two ways: By a code number, to hide each person’s identity, and by a group designation that labels each person as either an overestimator or an underestimator. Your allocations will remain entirely confidential, and you will never have any contact with the other participants. How would you split the money?18

Others vignettes vocalise the thoughts and feelings of people or experimental subjects in terms of the theory or concept being described or demonstrated. Thus, in the following excerpt, for example, a theoretical point about the influence of prejudice on “non-bigoted” people is translated subjectively into an inner, subjective, monologue.

[…] when negative stereotypes and prejudices are in the air, they harm even nonbigoted people, whose social encounters may be hampered by concerns that they will be inaccurately perceived as prejudiced (‘Will she assume from my comment about affirmative action that I’m sexist?’ ‘Will he think that I’m not hiring him because he’s Hispanic?’).19

More broadly, it is also worth commenting on the narrative progression of prejudice chapters as a whole. In broad terms, most reproduce the following schema: they begin with the nature of prejudice; move onto the causes of prejudice; and then onto ways to reduce prejudice. Thematically, concerns with modern, subtle, or hidden prejudice feature strongly. These concerns are often cast in the following narrative progression: prejudice is dangerous, ubiquitous and universal; however, it has been driven underground by modern social norms;

nevertheless social psychologists have devised clever methods by which to expose it. In these kinds of narrative progression, both the cunning ingenuity and the rational self-scepticism of the social psychologist are emphasised. This is achieved through descriptions of the reasoning behind experimental studies, as the following passages demonstrate (emphases mine):

How do we account for these conflicting patterns? A beautifully crafted set of experiments by Samuel Gaertner and John Dovidio (1977, 1986) seems to have provided the answer.20

Researchers demonstrated the relevance of this phenomenon to stereotyping and discrimination in an elegant experiment.21

What happens, for example, when a woman who has high self-esteem ends up in a low-status sorority? Jennifer Crocker and her colleagues (1987) suspected that these women would find the low prestige of their sorority threatening to their self-regard. After all, these women likely believe that they deserve better. If so, the researchers reasoned, they should be especially likely to derogate members of other sororities. To test these ideas, Crocker and her colleagues recruited sorority women from Northwestern University and assessed their views of sororities on campus.22

To get at the pure, unvarnished mechanisms behind this phenomenon, Tajfel and his colleagues created entities called minimal groups.23

One team of researchers created an ingenious contraption to get at people’s real attitudes rather than the socially desirable ones (Jones & Sigall, 1971). They showed their study participants an impressive-looking machine, described as a kind of lie detector. In fact, this “bogus pipeline” was just a pile of electronic hardware whose dials the experimenter could secretly manipulate.24

The psychologist is here depicted as a kind of Sherlock Holmes of the psyche, cleverly outflanking hypocrisy and lifting the veil on people's inner culpability. But if the social psychologist is a detective, who then, is the research subject, or by implication, the average layperson? What set of relations is implied by this kind of formulation? I will offer some thoughts on this in the conclusion to my paper.

The final elements I will comment on are the various accessories to the text in the form of figures and

“interest” or “activity” boxes. Their appearance and placement indicate they are complementary to, or illustrative of, the main text. I would suggest, however, that they play a crucial role, in step with the other narrative elements I have just mentioned, in grounding, populating, and enlivening the contents of social psychology. Most of these delimited elements explicitly invite or challenge the reader to “test” the main text's assertions or “apply” its

18 Kenrick, Neuberg & Cialdini 2010: 368.

19 Ibid. 399.

20 Ibid. 318.

21 Aaronson, et al. 2013: 373.

22 Kenrick, et al. 2010: 413.

23 Aaronson, et al. 2013: 379.

24 Ibid. 369.

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abstractions. They also very frequently evoke the experimental paradigm and context for the reader by presenting the same experimental materials (for example, racialized faces, computer-generated images, or text) and instruct the reader to perform the very same experimental task asked of research subjects. For example, Myers provides an image of a young woman with the following caption:

Quickly: what race is this person? Less prejudiced people respond more quickly, with less apparent concern with possibly misclassifying someone (as if thinking ‘who cares?’).25

A feature box in Kassin, et al.’s Social Psychology bears the heading “Shoot or Not?” accompanied by images of racialised (by skin colour, clothing, posture) men holding items that might be mistaken for guns26. The text describes an experimental design in which subjects must make snap decisions about the threat posed by the man in the image, drawing readers into the simulacra of video games. While authors might give clear pedagogical justifications for these features, they may also, I would argue, suggest a pre-emptive acknowledgement of the reader's potential incredulity toward the abstracted or counter-intuitive theoretical formulations or research findings of social psychology. In the same way that stories and monologues in the text provide a voice to the universalised, generalised textbook research subject, or imaginatively reconstruct the experimental paradigm for the reader, these elements provide the literary, aesthetic and arguably cultural supplement to social psychology’s scientific claims.

3. Conclusion

To sum up: I've described very crudely some of the main narrative, rhetorical or semiotic elements of introductory textbook chapters dealing with the topic of prejudice. How might we understand the work that they perform, in light of the social and historical context of social psychology?

First, we could say that these elements help to “populate” the science27; being based fundamentally on methods that rely upon statistical aggregation, social psychological knowledge makes pronouncements about generalised, nameless subjects and mechanisms. This has become the primary way in which its scientific authority and relevance have been construed. Having been stripped of context, textbook narratives recreate the background of social, political and cultural preoccupations within which that knowledge appears to make sense.

Thus, for example, the phenomenon of prejudice appears, conveniently in these texts, to be a problem primarily involving two groups: ingroups and outgroups, black and white, straight and gay, man and woman, and so on.

These narratives, furthermore, help to obscure the fact that experimental situations are social contexts in themselves. By seamlessly reinterpreting and connecting people's activities in experiments—which involve, for example, pushing buttons in response to a computer screen—to real-life stories, they establish that the research is widely relevant and concretely applicable. What is erased in this operation is the fact that social psychological experiments constitute particular kinds of social relation or models of social life. Thus, as Kurt Danziger has noted,

the model of social life presupposed by the most popular procedures of the social psychological laboratory seem[s] to approximate an anomic state in which isolated individuals without historical ties drift from one brief encounter to another. 28

Or, as I have argued elsewhere29, experimental operationalizations of prejudice articulate the phenomenon in terms of “brief, singular, anonymous, and chance encounters with racial others in public spaces, in which we are arbiters of potential risk or safety.” The specificity of these ways of conceptualising prejudice are elided in textbook writing.

Secondly, these narrative features hint at the epistemological status of social psychological knowledge.

For one thing, the textbook communicates—through reconstruction of everyday events in social psychological terms, and imaginative evocations of experimental procedures—that its theories and methods should not only be learned and understood intellectually - but that their truth must be recognised, even instantiated, experientially.

This function of textbook narratives and related elements thus alludes to the “uncertain” status of social psychological knowledge. In contrast to biology or chemistry textbooks, psychological texts do not straightforwardly present knowledge or autonomous facts. Psychological knowledge is almost always presented along with descriptions of, or references to, its evidential basis, for example in detailed accounts of experiments or through multiple citations30. In this way, social psychological knowledge is rendered not only experientially relevant, but also clearly distinguished from common sense truth claims. “Maintaining relevance to everyday

25 Myers 2009: 333.

26 Kassin et al. 2011: 184.

27 Billig 1994.

28 Danziger 2000: 345.

29 Yen 2013: 90.

30 Smyth 2001.

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experience but distinguishing the claims of science from the claims of the everyday produces a form of textbook writing which does not present certainty, but which presents evidence instead”31.

Finally, these elements suggest a particular kind of conception of the naive reader, layperson or subject.

Who is the subject addressed and interpellated by social psychological texts? As Jill Morawski has argued, early psychology textbook writers had a “special burden of persuasion: to advocate a (scientific) world that takes subjectivity to be an object with characteristics comparable to the 'natural' objects of other sciences”32. It could be argued here, that the textbook's narrative and persuasive elements imply a particularly recalcitrant reader - one who is prone to irrationality and self-deception and not easily swayed from his/her common sense self- understanding to a properly scientific and social psychological view of the world. Moreover, the figure of the social psychologist as “clever detective” suggests that the naive subject of social psychology must be outwitted or deceived in order for the truth to be attained. The promise of the textbook for the naive reader, of course, is admittance into the ranks of the social psychologists.

In conclusion, I have tried to say something about what textbooks can tell us about the discourse of social psychology. Social psychology textbooks do not only communicate the components of a discipline for analysing social life; they also construct a version of social reality for their readers33, but in doing so, they reveal some perennial tensions within the discipline between its everyday relevance and scientific authority.

References

AARONSON, Elliot., WILSON, Timothy D., & AKERT, Robin M. (2013 [8th Ed.]). Social Psychology. Upper Saddle River, NJ: Pearson Education.

BARON, Robert A., BRANSCOMBE, Nyla R., & BYRNE, Don (2011 [13th Ed.]). Social Psychology. Upper Saddle River. NJ: Pearson Education.

BILLIG, Michael (1994). “Repopulating the Depopulated Pages of Social Psychology.” Theory & Psychology 4(3): 307-333.

DANZIGER, Kurt (1983). “Origins and Basic Principles of Wundt's Völkerpsychologie.” British Journal of Social Psychology 22(4). 303-313.

— (1997). Naming the Mind: How Psychology Found Its Language. London: Sage.

— (2000). “Making Social Psychology Experimental: A Conceptual History, 1920-1970.” Journal of the History of the Behavioral Sciences 36(4): 329-347.

GALISON, Peter (2008). “Ten problems in history and philosophy of science.” Isis 99: 111-124.

GIERYN, Thomas F. (1983). “Boundary work and the demarcation of science from non-science: Strains and interests in professional ideologies of scientists.” American Sociological Review 48: 781-795.

GILOVICH, Tom, KELTNER, Dacher, & NISBETT, Richard E. (2011). Social Psychology. New York, NY:

W.W. Norton & Company. 440-483.

HERMAN, Ellen (1995). The romance of American psychology: Political culture in the age of experts.

Berkeley: University of California Press.

KASSIN, Saul, FEIN, Stephen, & MARKUS, Hazel Rose. (2011 [8th Ed.]). Social psychology. Belmont, CA:

Wadsworth.

KENRICK, Douglas T., NEUBERG, Steven L. & CIALDINI, Robert B. (2010 [5th Ed.]). Social psychology:

Goals in interaction. Upper Saddle River, NJ: Pearson Education.

MYERS, David G. (2009 [10th Ed.]). Social psychology. New York, NY: McGraw Hill.

MORAWSKI, Jill G. (1992). “There is more to our history of giving: The place of introductory textbooks in American psychology.” American Psychologist, 47: 161-169.

RICHARDS, Graham. (2009 [3rd Ed.]). Putting Psychology in Its Place: Critical Historical Perspectives.

London: Routledge.

SANDERSON, Catherine A. (2010). Social Psychology. Hoboken, NJ: Wiley.

SMYTH, Mary M. (2006). “Certainty and uncertainty sciences: Marking the boundaries of psychology in introductory textbooks.” Social Studies of Science, 31: 389-416.

STEPHAN, Cookie White, & STEPHAN, Walter G (1985). Two social psychologies: An integrative approach.

Homewood, IL: Dorsey Press.

STRINGER, Peter (1990). “Prefacing social psychology: A textbook example”. In Ian Parker & John Shotter, eds., Deconstructing social psychology. London: Routledge. 17-32.

TAYLOR, Shelley E., PEPLAU, Letitia Anne, & SEARS, David O. (2002 [12th Ed.]). Social Psychology. Upper

31 Ibid. 389.

32 Morawski 1992: 164.

33 Stringer 1990.

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Saddle River, NJ: Pearson Prentice Hall.

VICEDO, Marga (2012). “Introduction: The secret lives of textbooks.” Isis, 103: 83-87.

WHITEHEAD, George I, SMITH, Stephanie H, and LOSONCZY-MARSHALL, Marta. “A Pilot Study of Core Topics in Introductory Social Psychology and Developmental Psychology Textbooks.” Teaching of Psychology 41(1). 78-82.

YEN, Jeffery (2013). Psychology and the social scientific construction of prejudice: Lay encounters with the Implicit Association Test. Unpublished doctoral dissertation. Toronto: University of Toronto.

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Table 1.

Social psychology textbooks used in analysis

Author Year Title Publisher

Aaronson, Wilson, &

Akert

2013 Social Psychology (8th Ed.) Pearson

Baron, Branscombe, &

Byrne*

2011 Social Psychology (13th Ed.) Pearson

Baumeister & Bushman 2008 Social Psychology and Human Nature (1st Ed.) Cengage Gilovich, Keltner, &

Nisbett

2010 Social Psychology W.W. Norton

Kassin, Fein, & Markus* 2011 Social Psychology (8th Ed.) Wadswoth Kenrick, Neuberg, &

Cialdini*

2010 Social Psychology: Goals in Interaction (5th Ed.)

Pearson

Myers* 2009 Social Psychology (10th Ed.) McGraw-Hill

Sanderson 2010 Social Psychology Wiley

Taylor, Peplau, & Sears 2002 Social Psychology (12th Ed.) Pearson

* Indicates top-selling books (Whitehead, 2013).

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