Le magasin comme lieu de vie sociale : entre présentation de soi et dispositif normatif

HAL Id: dumas-01663727

https://dumas.ccsd.cnrs.fr/dumas-01663727

Submitted on 14 Dec 2017

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Le magasin comme lieu de vie sociale : entre

présentation de soi et dispositif normatif

Alice Cardon

To cite this version:

Alice Cardon. Le magasin comme lieu de vie sociale : entre présentation de soi et dispositif normatif. Sciences de l’information et de la communication. 2016. �dumas-01663727�

École des hautes études en sciences de l'information et de la communication - Université Paris-Sorbonne 77, rue de Villiers 92200 Neuilly tél. : +33 (0)1 46 43 76 76 fax : +33 (0)1 47 45 66 04 www.celsa.fr

Master professionnel

Mention : Information et communication

Spécialité : Communication Marque Option : Marque et publicité

Le magasin comme lieu de vie sociale

Entre présentation de soi et dispositif normatif

Responsable de la mention information et communication Professeure Karine Berthelot-Guiet

Tuteur universitaire : Emmanuelle Fantin

Nom, prénom : CARDON Alice Promotion : 2015-2016

Soutenu le : 20/09/2016

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