L’hypermarché-artisan : quand les distributeurs veulent se racheter une image : étude du cas Carrefour

HAL Id: dumas-02557356

https://dumas.ccsd.cnrs.fr/dumas-02557356

Submitted on 28 Apr 2020

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L’hypermarché-artisan : quand les distributeurs veulent

se racheter une image : étude du cas Carrefour

Alexandra Antunes

To cite this version:

Alexandra Antunes. L’hypermarché-artisan : quand les distributeurs veulent se racheter une image : étude du cas Carrefour. Sciences de l’information et de la communication. 2019. �dumas-02557356�

École des hautes études en sciences de l'information et de la communication – Sorbonne Université

77, rue de Villiers 92200 Neuilly-sur-Seine I tél. : +33 (0)1 46 43 76 10 I fax : +33 (0)1 47 45 66 04 I celsa.fr

Master professionnel

Mention : Information et communication

Spécialité : Communication Marque Option : Marque et branding

L’hypermarché-artisan : quand les distributeurs veulent se

racheter une image

Étude du cas Carrefour

Responsable de la mention information et communication Professeure Karine Berthelot-Guiet

Tuteur universitaire : Christine Chevret-Castellani

Nom, prénom : ANTUNES Alexandra Promotion : 2018-2019

Soutenu le : 15/11/2019 Mention du mémoire : Bien

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